Asphalt Engineering Company Case Study
The client was a highly successful Asphalt Engineering company supplying a unique web base flooring to support and make highways, pavements and airfields last longer.
The busy executives were completing 45 minute sales presentations up and down the country to interested groups and parties ranging from local councils to large construction companies.
The Problem
The professional presentations were packed with interesting product information but the subject matter of Asphalt Engineering could at times be a little tired. What was needed was something to lighten and possibly entertain to keep the audience alive and interested.
The Solution
For this case study, Comicus developed a strategy of movement within the presentation, organised and re-scripted anecdotes and wrote a series of comedy material around the Engineering industry issues to help support and emphasise key points in a humorous but professional manner.
The Result
A better response and interest from delegates with key points being highlighted through humour.
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Matthew Willetts MA is the Director of Comicus who has over 35 years experience in television, film, theatre, and comedy club/cabaret entertainment, working as a performer, screenwriter, producer and agent. He’s lectured at University in Comedy, Screenwriting, Television, Theatre & Radio. Matthew can sometimes be seen and heard on TV & Radio and often quoted in the national press and media publications. As well as speaking regularly at festivals and industry conferences. He has been a judge at the Edinburgh Fringe Festival and the Montreux Television Festival.
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