Asphalt Engineering Company Case Study

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Asphalt Engineering Company Case Study

The client was a highly successful Asphalt Engineering company supplying a unique web base flooring to support and make highways, pavements and airfields last longer.

The busy executives were completing 45 minute sales presentations up and down the country to interested groups and parties ranging from local councils to large construction companies.

The Problem

The professional presentations were packed with interesting product information but the subject matter of Asphalt Engineering could at times be a little tired. What was needed was something to lighten and possibly entertain to keep the audience alive and interested.

The Solution

For this case study, Comicus developed a strategy of movement within the presentation, organised and re-scripted anecdotes and wrote a series of comedy material around the Engineering industry issues to help support and emphasise key points in a humorous but professional manner.

The Result

A better response and interest from delegates with key points being highlighted through humour.

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