Sara Murray

Sara Murray


Award Winning Founder of and buddi. Sara Murray graduated from Oxford Uni with an MA Hons in Physiology, Psychology & Philosophy. Murray started her career in management consultancy with ZS Associates and later moved to Hambros Bank; to work in Asset Finance.

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Tech Savvy

In 1992 Sara Murray started her first business Ninah Consulting. A marketing consultancy; advising multi nationals, on their marketing effectiveness. It has been adopted by some of the world’s largest consumer brands; beginning with SmithKline Beecham and later including HBOS, Diageo, the AA, CGNU, Comet and Coca Cola / Schweppes.

In 1999, Murray founded, an online insurance market place. Having built the customer base to 250,000, she sold the company to the Admiral Group 18 months later; who renamed it

Sara Murray came up with the idea of buddi, when her young daughter Rowena temporarily went missing at a supermarket. She wanted to create a way to give both her and her daughter peace of mind. After two years of research and development in GPS tech – buddi – an innovation in personal safety, became a reality in 2007.

Today, buddi leads the field in assistive tech; and its main focus now is to help the elderly and those with Alzheimer’s remain independent for longer; and to give carers and families peace of mind. It is used by more than 200 local councils across the UK; to help dementia sufferers and the elderly. It has been estimated that buddi could save the UK government £2bn a year; if it was used nationally for this purpose.

Tech Strategy

Sara Murray has also pioneered Tracker, a secure monitoring service in the mental health arena. Which is being used by some of the largest NHS Trusts, police forces, private companies and individuals.

As a result of Murray’s work in the tech arena; she is a member of the British Government’s Technology Strategy Board. Which supports the exploitation of science, tech and innovation to benefit business, increase economic growth; and improve the quality of life in the UK.

She also sits on the Government’s Small Business Economic Forum. Which has been established to provide small business leaders with a direct link to Ministers. To discuss Government economic policy, relevant to enterprise and small business.

In November 2010, Sara Murray was named as one of 16 entrepreneurs, appointed to join the Government’s new Entrepreneurs Forum; designed to advise on new business and enterprise policies.

Sara Murray is also a non-exec Director of Schering Health Care; a pharmaceutical market leader in the area of women’s health including oral contraceptives, HRT and dermatology. She is a founding board member of Seedcamp; an intensive week long event held in September in London, targeted at young entrepreneurs from across EMEA. She is an avid skier, sailor and runner and loves spending time with her daughter.

Sara Murray: Awards

  • 2010 buddi, finalist in the Telecare Services Association (TSA) Crystal Award
  • 2009 Winner of the Orange National Business Award for Entrepreneur of the Year
  • Winner of the BT Essence of the Entrepreneur Award for Female Entrepreneur of the Year
  • buddi Winner of the CBI Real Business Growing Business Awards for Tech and Innovation 2008
  • Sara Murray, finalist in the 2008 Blackberry Awards for Women in Tech
  • Finalist in the Real Business First Woman Awards 2008

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