“Never interrupt someone doing what you said couldn’t be done”. This Amelia Earhart quote from the business card of Petra Wetzel, founder and managing director of WEST Brewery in Glasgow; stands as testament to the optimism and sheer force of character. That has enabled her to grow her business, from a self contained German style beer hall and brewery on Glasgow Green; into a successful distribution operation for her WEST brand.
Petra Wetzel: Brewing Business
Originally from Bavaria, Wetzel moved to Glasgow in 1994; to study Business, Politics and Art History at the University of Glasgow. The idea for WEST, a German style brewery producing beers in strict accordance with traditional German Purity Law; was born when Wetzel’s father visited her as a student in Glasgow and was unimpressed by what was being brewed locally at the time.
After her first job with the Glasgow Tourist Board; Wetzel trained as a lawyer with one of Scotland’s largest law firms. In 2006 her vision of a brewery producing quality German style lagers in the UK became a reality when Wetzel opened the WEST Brewery, Bar & Restaurant on Glasgow Green.
Since its inception, WEST has received accolades from the brewing and hospitality industries. These have included 3 DLG German Gold Medals, a SIBA Supreme Champion award; and the 2012 AA Scotland Pub of the Year award.
Petra Wetzel Today
Her sights are now set firmly on the future. With a new brewery in the North of the city in planning; which will increase the brewing capacity of WEST twenty-fold, and plans to bottle more of the WEST range.
Book Petra Wetzel Today
Matthew Willetts MA is the Director of Comicus who has over 35 years experience in television, film, theatre, and comedy club/cabaret entertainment, working as a performer, screenwriter, producer and agent. He lectured at Southampton Solent University in Comedy, Screenwriting, Television, Theatre & Radio. Matthew can sometimes be seen and heard on TV & Radio and often quoted in the national press and media publications. As well as speaking regularly at festivals and industry conferences, he has been a judge at the Edinburgh Fringe Festival and the Montreux Television Festival.
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