Dave Trott is an Advertising legend. He is the author of Creative Mischief and Predatory Thinking and founded four award-winning ad agencies.

Dave Trott: Advertising

Born in east London, he went to art school in New York on a Rockefeller Scholarship. From there he began an illustrious career in advertising. As part of the creative team behind; ‘Hello Tosh Gotta Toshiba’, ‘Ariston and on and on’, the Cadbury Flake ads and many, many more.

Dave’s agency – Gold Greenlees Trott – was voted Agency of the Year by Campaign magazine; and Most Creative Agency in the World by Ad Age in New York. In 2004 he was given the D&AD President’s Award for lifetime achievement in advertising.

Londoner in New York

Through his agency D&AD Advertising Concepts Workshops, Dave has trained hundreds of young creatives and is always well-received for his down-to-earth, practical advertising solutions.

He became a Londoner in New York, after winning a Rockerfeller Scholarship; to Pratt Institute in New York to study advertising. He mainly trained at Carl Ally Inc, and came back to London to work at BMP with John Webster. Dave became Joint Creative Director and, in 1980, he left to found Gold Greenlees Trott (GGT).

Agency of the Year

GGT was voted ‘Agency of the Year’ by Campaign; and ‘Most Creative Agency in the World’ by Ad Age in New York. In 1990 Dave founded Bainsfair Sharky Trott with the Managing Directors of Saatchi & Saatchi. In 1993 he co-founded Walsh Trott Chick Smith. 2003 saw this merged with The Gate and in 2005, he became Chairman until 2014.

Dave has been given the D&AD President’s Award, for lifetime achievement. He has also written three books: ‘Creative Mischief’, ‘Predatory Thinking’, and ‘1+1=3’.

D&AD Creative Workshop

In the 1970s Dave set up the ‘D&AD Creative Workshop’ course. He has trained hundreds of young creatives, many of whom are now London’s top creative directors and teachers. His book Creative Mischief  was made up from the many inspiring blog articles he had written; which became very popular among students and industry experts.

Book Dave Trott Today