A Refreshing Change – Founder of Charbrew and guest speaker Adam Soliman, is a graduate who saw that in the current economic climate, he was unlikely to gain a high level role in the corporate world. So he set his sights on developing his own business.
Adam Soliman & Tea
From initial visits to the tea plantations in Vietnam, the enthusiasm for his idea (which saw a gap in the UK market) began. Drawing on his experience and that of family and friends – Adam saw that the tea market in the UK was over run with bland and bitter teas… and an opening for the correct product was there.
Adam Soliman realised his ambition of starting his own business, at a much earlier age than expected. With drive, enthusiasm and huge ambition he now finds himself running a very successful business.
After only 18 months in the market place, Adam had his product stocked in the UK and internationally. Charbrew is now stocked in over 2,500 stores: in America and Canada, across French supermarket giant Casino; Dean, Deluca and Lulu chains in the Middle East and Booths Supermarket in the North of England.
Adam Soliman Tea Disruptor
Adam’s ultimate goal is to update the UK’s tea market. Charbrew is a healthy brand, bringing innovation to the hot drinks category. With a range of unique teas, such as healthy RTD Ice Tea. Charbrew is sold in the UK with WH Smith, Holland & Barrett, Spar, Sainsbury’s and more.
- Start Up Business of the Year – Lancashire Red Rose Award
- Overall Business Winner – Santander Business Incubation Award
- Winner – Newcastle New Trader Award
- Panel Winner – ABC Fund Award
- Winner – Lloyds TSB North West’s Best Enterprise
…and many more.
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Matthew Willetts MA is the Director of Comicus who has over 35 years experience in television, film, theatre, and comedy club/cabaret entertainment, working as a performer, screenwriter, producer and agent. He lectured at Southampton Solent University in Comedy, Screenwriting, Television, Theatre & Radio. Matthew can sometimes be seen and heard on TV & Radio and often quoted in the national press and media publications. As well as speaking regularly at festivals and industry conferences, he has been a judge at the Edinburgh Fringe Festival and the Montreux Television Festival.
Some reviews of Adam Soliman
Sean Stevens, President, Oxford Entrepreneurs
Adam Soliman, with his engaging and frank style, shares invaluable insights into his fascinating journey in growing Charbrew. Adam speaks honestly about the challenges of starting a business, and the highs and lows that are encountered upon any entrepreneurial journey.
Geoff Reeves, Small Business Adviser, Economic Development Division
Inspirational, full of content, delivered in a warm and friendly way, that connected with his audience. His journey is one of inspiration for anyone that is fortunate enough to hear him talk. I cannot thank him enough, and recommend him to anyone.